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Aktion Canchanabury

PICARD has been supporting the projects of Aktion Canchanabury for many years. This non-profit organization is committed to health and education initiatives in Africa. Their efforts include educational, social, and medical support for AIDS and civil war orphans, as well as empowering women through microloans, enabling them to lead independent lives and generate their own income. True to the motto of Aktion Canchanabury: “Making a difference together in friendship.”

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Photo Credit: © Aktion Canchanabury

TV Wattenscheid 01 Leichtathletik e.V.

PICARD and TV Wattenscheid 01 share a long-standing partnership. This athletics club from Bochum-Wattenscheid actively supports the development and careers of competitive athletes from the region, helping them succeed on the international stage. A team of 20 coaches trains both elite athletes and young talents. Recognizing its outstanding work, the German Sports Federation designated the club as an official Olympic training center in Bochum in 1987. To this day, numerous Olympic medalists are active members of the club. Some former athletes have even found their professional careers at PICARD. For the past seven years, PICARD has sponsored the team bus that transports athletes to competitions.

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Photo Credit: © TV Wattenscheid 01 Leichtathletik e.V.

RUB-Motorsport

PICARD supports the motorsport club of Ruhr University Bochum primarily through in-kind donations of rolling bearings. The students continuously work on developing advanced race cars, with a focus on electric vehicles in recent years. Their passion for motorsports drives them to improve and optimize their vehicles every season as they compete in national and international Formula Student events.

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Photo Credit: © FSG | Andrae

Hilda-Heinemann-School

The Hilda-Heinemann School in Bochum is a special needs school for children with intellectual disabilities, emphasizing individualized care and support. Small class sizes, specially trained teachers, and on-site therapy programs help students achieve personal learning success and lead more independent lives. PICARD supports the school’s vital work through donations and has also been co-funding a minibus for over five years, ensuring safe transportation for the children to and from school.

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Photo Credit: © PRO HUMANIS Humansponsoring GMBH

Concordia Wiemelhausen

PICARD supports the sports club “Concordia Wiemelhausen” in Bochum’s Wiemelhausen district, with a special focus on youth development in football. Since the 2024/25 season, the club’s youngest teams have been competing in PICARD-sponsored jerseys. In addition to football, the club offers other sports, including beach volleyball, women’s gymnastics, refereeing, and recreational sports.

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Photo Credit: © Concordia Wiemelhausen

Schauspielhaus Bochum

Schauspielhaus Bochum is a cultural institution with an impact far beyond the city limits. Since its opening in 1915, it has been one of Germany’s largest and most renowned theaters. It offers a diverse program featuring contemporary repertoire and ensemble theater, blending art, drama, dance, philosophy, pop music, and international artists. Since 2024, PICARD has supported this cultural landmark through donations and by contributing to the financing of a new vehicle.

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Photo Credit: © David Nienhaus

Film project „SOLON“

PICARD is an official partner and sponsor of the film project “SOLON,” which was filmed in 2024 at various locations in Bochum. Set to premiere in 2025, the film has even been submitted to the Berlinale. What makes this project unique is not only its selection of Bochum as a filming location but also that all team members—from the director and producers to the actors—are from Bochum. Fittingly, the film carries the tagline: “A City Makes a Film.”

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Photo Credit: © SOLON FILM | Fynn Graebe

Urbanatix

Since 2025, PICARD has been an official partner of Urbanatix – the globally unique street artistry show originating from Germany’s Ruhr region.
The production combines urban movement styles like parkour, tricking, dance, and biking with award-winning acrobatics from around the world to create a spectacular stage performance. What began in 2010 as part of the RUHR.2010 European Capital of Culture has since evolved into a true crowd-puller with cult status.

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Photo Credit: © Urbanatix 2024 | Eva Berten

Blut transportiert

PICARD joined the logistics initiative “Blut transportiert” in 2025.
The platform connects logistics companies with organizations such as the German Red Cross and stem cell donor registries – all with one shared goal: saving lives.
At the heart of the initiative is a strong sense of community – something we fully support and stand behind with conviction.

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Photo Credit: © Nosta Group / Blut transportiert